Prof. Aradhna Krishna is the Dwight. F. Benton professor of marketing at the Ross School of Business, University of Michigan. She is considered the "foremost expert in the field" of sensory marketing and is the author of Sensory Marketing: Research on the Sensuality of Products and Customer Sense: How the 5 Senses Influence Buying Behavior. As part of of her program to grow the field and disseminate knowledge, Prof. Krishna runs a Sensory Marketing Laboratory where she guides other scholars in their research. The lab was recently mentioned by the Harvard Business Review.
The lab focuses on understanding how sensory aspects of products (i.e., the touch, taste, smell, sound and visual aspects of products) affect consumer emotions, memories, perceptions, preferences, choices and consumption of these products. Research from the lab helps in designing products and services with new sensations or in bringing attention to existing sensations that can increase a product's appeal. The lab is international and has attracted researchers from Turkey, Germany, Hong Kong, Singapore, France, Italy, Iran, and other countries. Research from Prof. Krishna's Sensory Marketing Laboratory has been published in top academic journals including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. The research has also garnered much popular press in media such as Financial Times, UK Telegraph, NPR, and New York Times.
The lab focuses on understanding how sensory aspects of products (i.e., the touch, taste, smell, sound and visual aspects of products) affect consumer emotions, memories, perceptions, preferences, choices and consumption of these products. Research from the lab helps in designing products and services with new sensations or in bringing attention to existing sensations that can increase a product's appeal. The lab is international and has attracted researchers from Turkey, Germany, Hong Kong, Singapore, France, Italy, Iran, and other countries. Research from Prof. Krishna's Sensory Marketing Laboratory has been published in top academic journals including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. The research has also garnered much popular press in media such as Financial Times, UK Telegraph, NPR, and New York Times.